Privacy Policy

Introduction
International Pet Brands, Americas and GPN Americas, owner of the Real Simplicity® brand (“we” or “us”) reserve the right to change this Privacy Policy from time to time at its sole discretion and without sending notice to you, so you should review this Privacy Policy periodically. The effective date of this notice and any revised or changed notice may be found on this page, on the bottom left corner of the notice. Any changes will be effective only after the effective date of the change and will not affect any dispute arising prior to the effective date of the change.

Information We Collect

Our policy is to protect the confidentiality of the individually identifiable information that you provide, and we limit access to that information only to those with a need to know. We collect the following information from you: Technical details such as your IP address, browser type and version, operating system, and device information; website usage data including pages viewed, time spent on pages, referring URLs, and navigation paths; approximate geographic location derived from your IP address; and interaction data gathered automatically through cookies and tracking pixels._ _. In addition, if you choose to complete certain forms or send us requests, you will be asked to provide the following information: full name, street address, city, state ZIP, phone number, e-mail address, and consumer reviews. You cannot purchase our goods through our sites, so we will not be collecting transaction or payment information through this site.

Computer Information

We log your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system you are using, and the type of browser software used. In addition, we may keep track of what portions of this Site you are visiting. We aggregate this information to help us improve or create a better experience for users of the Site. For example: we may upgrade those parts of the Site that are heavily visited.

Our website automatically records website usage information that we analyze statistically to track operational problems, to prevent fraud and to improve the effectiveness, security and integrity of the site. We do not use this information to track or record information about individuals. We will disclose this information to third parties only in aggregate form or as may be required by law. For each page that you visit, we collect and store the following technical information in what is called a web server log file:

Date and time of access

URL address of the webpage visited

Internet domain and IP address from which our website was accessed

Type of browser and operating system used to access our site (if provided by the browser)

URL address of the referring page (if provided by the browser)

Completion or success status of the request for a web page or other on-line item

File size of the webpage visited

The Site uses third-party analytics tools (e.g., Google Static, provided by Google Inc.) to collect and process data (including Personal Information) about your use of the Site, including when you visit the Site, URLs of the websites that you visit prior to visiting the Site and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to the analytics providers. The analytics providers use this data to provide is with reports that we will use to improve the Site’s structure and content. For more information on how Google uses collected data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps”. To prevent this data from being used by Google Static, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Static opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. For more information about how Google Static uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed above, but that may impact your use and enjoyment of the Site.

A cookie is a piece of information that a web site sends to your computer, which is stored in a file on your computer’s hard drive. A cookie does not tell us your individual identity unless you have chosen to provide it to us. Most cookies expire after a defined period of time.

Using the settings of your Internet browser, you can configure your browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies that have already been set. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. You are always free to decline our cookies if your browser permits, however, if you choose to turn off cookies, you may not have access to many features that optimize your browsing of our Site, and some of our services may not function properly. You may at any time delete any cookies set by using the relevant option of your Internet browser or by deleting the cookies on your hard drive. The site www.allaboutcookies.org includes instructions for managing cookies on many commonly used Internet browsers, or you may consult the vendor documentation for your specific software.

How We Use Information

We may collect, use, retain, share, and store personal information collected from or about you for any of the following purposes:

To provide and improve the products, we use your personal information – such as your address and reviews – to respond to your inquiries and provide you with requested information; and to provide and improve our customer service. In addition, we may use personal information to analyze and improve the performance, usage and operations of our services using internal or external software and tools; to better understand who is using the services and how; and to develop new products or services.

To communicate with you. For example, we may use your personal information – such as your email address, telephone number, usernames, and other contact information – to respond to your inquiries; to provide you with information,conduct surveys and promotions; to engage with you to provide you offers by email, mail, and across other websites, mobile applications, social media, and online services as appropriate; and to otherwise communicate with you as needed or permitted to run our business.

For example, we may use your personal information – such as your IP address and device identifiers – to help us or our service providers deliver interest-based advertising and content that is tailored to your individual interests. This includes advertising networks and data analytics service providers who facilitate customized advertising and marketing services. We, or our service providers, partners, or affiliates, may provide this content via email, mail, across other websites, mobile applications, social media, or online services, as appropriate. We also may use your online identifiers to enhance and personalize your Site visit. Please visit “Your Choices” below for further information on how to opt out of certain interest-based advertising, including information about Do-Not-Track options and how to disable cookies.

To perform business reporting, analysis, and research. For example, we may use information about your history with us, your location, and information about your use of the services to engage in reporting, analytics, and research that helps us operate or improve our business, including but not limited to metrics measuring the performance of our marketing efforts and advertisements that you may see or receive. We and our service providers also may combine, supplement, and update the personal information that we collect from and about you, with information collected offline, across other computers or devices that you may use, and from external sources. We may also use your information to help understand who is using the Services; to develop new products or services; and to help us analyze and improve the performance, usage and operations of our services overall. We will use external software providers and tools to help us perform these analytics.

To prevent fraud, comply with applicable law, protect our business, and other purposes. For example, we may use your name, contact information, and other personal information to protect the security or integrity of the services and our business; to prevent fraudulent activity; to assist law enforcement; and/or to comply with legal or regulatory obligations. We may also use and share aggregated or de-identified personal information for any purpose.

Information We Share

Our policy is to prohibit the unlawful disclosure of your personal information. We will not release your name unless: (a) you grant us permission to do so; or (b) we are requested or required to do so by law. To learn more about how we protect your personal information, such as your name and address, please Contact Us.

Disclosure of Information

We may disclose personally identifiable information you provide to third parties if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) complete your inquiry; (b) comply with legal process; (d) respond to claims that any information you provide violates the rights of third parties; (e) protect the rights, property, or personal safety of us, our users and/or the public; or (f) in relation to the sale, assignment, merger, transfer or acquisition of all or substantially all of our assets or shares by a third party.

In addition, we may share or disclose the personal information we collect from or about you when (i) we notify you or obtain your consent; (ii) when our service providers need such information in order to provide a business service to us; or (iii) in any of the following situations:

Affiliates: We share your personal information with affiliates, business units, and/or subsidiaries for business, operational, promotional, marketing, or other purposes consistent with this Privacy Policy.

Service Providers: We share your personal information with service providers used to provide business, professional, or technical support functions for us that help us operate our business; and that perform other activities in support of our business. For example, we share your personal information with service providers who assist us with processing and responding to your inquiries; and advertising and marketing the Services. Examples include advertising networks and data analytics service providers we use for marketing and advertising services. Our service providers are authorized to use your personal information only as instructed by us and for the business services they are providing to us.

Cookies and Pixels: We may allow certain companies to place tracking technologies like cookies or pixels on some of our websites and apps. Those companies receive information about your interaction with our Services that is associated with your browser or device and may use that data to serve you relevant ads on our Services or others.

Certain areas of our services may be provided to you in association with third parties, such as advertisers or financial institutions that provide or facilitate our services or related offerings. we may share personal information with these third parties if you participate in a co-branded, co-sponsored promotion. By participating in these co-branded promotion, your personal information may be shared with these third parties in accordance with their privacy policies.

: If you choose to enter into or participate in one of our surveys, sweepstakes, contests, focus groups, or other promotions, we may disclose your personal information to third parties or the public in connection with the administration of these items, as required by law, as permitted by the official rules, or otherwise in accordance with this Privacy Policy.

Sales or transfers of businesses or assets: We may sell or purchase assets during the normal course of our business. If another entity acquires us and/or any of our affiliates, personal information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties.

Legal matters; compliance with the law: we may disclose personal information collected from or about you to the government, insurance providers, or to other third parties to comply with applicable law; regulations; governmental and quasi-governmental requests and investigations; court orders; subpoenas or other legal process; or to defend ourselves in legal matters. We may share your personal information with fraud prevention service providers in connection with suspected illegal activity associated with any of the Sites or our business; to protect against harm to the services, to us, or to others; to detect security incidents; or to defend ourselves in legal matters.

Tracking

We recognize the Global Privacy Control. We will not respond to Web browser “do not track” signals. If you would like additional information about online tracking and various opt-out mechanisms, please see https://youradchoices.com/

Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit this Site.

Please note that not all tracking will stop even if you delete cookies.

Process for Review and Changes

If you have any questions, please Contact Us

Info@ipbamericas.com or

realsimplicity@gpnamericas.com

California’s ‘Shine the Light’ Law

Under California’s “Shine the Light” law, a California resident with whom we have an established relationship has the right to request information about our disclosure of personal information to affiliated companies or third parties for their direct marketing purposes, within the immediately preceding calendar year, subject to certain exceptions. To exercise this right, please contact us by writing to us at 108 Patriot Drive, Suite A, Middletown, DE 19709.

Children and Minors

We make no active effort to collect personal information from children under the age of 18 and do not wish to receive any such information.

Additional Rights:

Applicable laws may give you additional rights that are not described in the Privacy Policy.

Contact Us

For further information on Privacy matters contact Info@ipbamericas.com or

realsimplicity@gpnamericas.com

Toll Free number 1 866 311 7397.

Effective Date: August 5, 2026

Nebraska and Texas Provisions

Below are the categories of personal information that we collected and disclosed for a business purpose or shared with third parties in the past twelve (12) months.

*Categories of Personal Information We May Collect, Disclose, or Share*	*Purposes for Collection / Use*	*Applicable Residents*	*Categories of Third Parties To Whom this Category of PI may be Disclosed or Shared*
Name, contact details, and other demographic information (e.g., name, email address, mailing address, phone number, driver’s license number, and emergency contact information)	Provide you with our Services, process transactions, and communicate with you	Customers, Site visitors	Our family of companies, service providers, collaborators, government/law enforcement where necessary
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Biometric information
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement
Geolocation data
Professional or employment-related information
Education information, defined as information that is not publicly available personally identifiable information
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Sensitive Personal Information including certain financial information (e.g., (1) personal information that reveals (A) a consumer’s social security, driver’s license, state identification card, or passport number; (B) a consumer’s account log-In, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (C) a consumer’s precise geolocation; (D) a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (E) the contents of a consumer’s mall, email and text messages, unless the business is the intended recipient of the communication; (F) a consumer’s genetic data; and (2)(A) the processing of biometric information for the purpose of uniquely identifying a consumer; (B) personal information collected and analyzed concerning a consumer’s health; or (C) personal information collected and analyzed concerning a consumer’s sex life or sexual orientation).	Provide you with our Services, process transactions and comply with legal obligations	Customers, Site visitors	Our family of companies, service providers, collaborators, government/law enforcement where necessary

Your Choices

You have the right to request that we disclose to you what information we collect, use, disclose, and sell. You also have the right to request that a business delete any personal information about you which the business has collected . To submit either of the above requests, you may Call us toll free at 1 866 311 7397. You may also submit via email at _Info@ipbamericas.com

realsimplicity@gpnamericas.com

. Please note for your protection, any request sent to us to delete your personal information will be subject to the following verification procedure:

To protect your personal information from unauthorized access, deletion, or disclosure, we must verify the identity of any individual submitting a request to access, correct, or delete personal information. When submitting a request, please provide:

Your full name;

The email address and/or telephone number previously provided to us;

A description of your relationship with us or the nature of your prior interaction (for example, a website inquiry, product review, or customer service request); and

Sufficient information for us to reasonably locate your records.

We may contact you using the email address or telephone number associated with our records to confirm your identity. If we cannot verify your identity using the information available to us, we may request additional information.

You have the right to direct us to not sell your information.

If you opt to exercise your privacy rights, we are required to verify your identity in order to prevent unauthorized access of your data. This may require us to ask you certain questions to confirm your identity or require you to provide state-issued identification. Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and applicable law. Where required by applicable law, we will notify you if we reject your request and notify you of the reasons we are unable to honor your request.

Access, including confirming whether we are processing personal data concerning you. If we grant your request, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business. This may include what personal information we collect, use, or disclose about you. We may not fulfill some or all of your request to access as permitted by applicable law.

Correction, taking into account the nature of the personal data and the purposes of the processing of your personal data.

Deletion. Depending on the scope of your request, we may refrain from granting your request, as permitted by applicable law. For example, we may be legally required to retain your information in our business records.

Data portability, to the extent technically feasible, readily usable format. A consumer may exercise this right no more than two times per calendar year.

Opt-out of the “sale” or “sharing” of their personal information by the business; targeted advertising.

Appeals

You may appeal our determination not to act on your request within a reasonable period after receipt of our notice. We will inform you within 45 days after receipt of your request (extended by an additional 60 days where reasonably necessary, taking into account the complexity and number of requests serving as the basis for the appeal), and we will include a written explanation of the reasons in support of our response. If we require the 60-day extension, we will inform you within 45 days after receipt of the appeal, together with the reasons for the delay.

You may contact the Nebraska Attorney General if you have any concerns about the results of your appeal via this link: < https://ago.nebraska.gov/constituent-complaint-form > .

You may contact the Texas Attorney General if you have any concerns about the results of your appeal via this link < https://oag.my.salesforce-sites.com/CPDOnlineForm >.